A Talk by Shane Murphy-Reuter
SVP of Marketing,
Intercom
About this talk
There are plenty of factors to consider when making business decisions during a time of crisis and uncertainty. Arguably the most important is customer impact. In this session, Shane will discuss the importance of prioritizing your customers and the principles Intercom is following to support customers as we face the impacts of Covid-19.
Audience takeaways:
How to prioritize customer impact and business continuity when making business decisions in high-pressure situations
How to rethink marketing and product plans to reflect your customers’ new reality
Principles of customer communication, support and engagement during crisis