The SaaS Trust Crisis: How We All Got Here (An How We Get Out) with G2

A talk by Godard Abel
CEO, G2

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About this talk

It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. Or 2018. Or 2017. The situation is getting worse. The SaaS Trust Crisis is making it harder to market and sell software and services than ever before.

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